1. Introduction

LENR Buyer Guide ("we", "our", or "us") operates the website at lenrbuyerguide.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, this policy also serves as our GDPR privacy notice. The data controller is LENR Buyer Guide, reachable at privacy@lenrbuyerguide.com.

2. Information We Collect

Automatically Collected Information

When you visit our Site, we automatically collect certain information about your device, including:

• Browser type and version
• Operating system
• IP address (anonymised where possible)
• Pages visited and time spent on pages
• Referring website addresses

Newsletter Subscription

If you subscribe to our newsletter, we collect your email address. This is entirely voluntary and you may unsubscribe at any time via the link in any newsletter email. Subscriber email addresses are stored in a private AWS S3 bucket located in the EU (Frankfurt, eu-central-1). AWS acts as a data processor under our instructions. Emails are never sold or shared with third parties for marketing purposes.

3. Legal Basis for Processing (GDPR)

For users in the EEA, UK, or Switzerland, we rely on the following legal bases:

• Consent (Art. 6(1)(a)): Analytics cookies, advertising cookies, and newsletter subscriptions — all require your explicit consent before activation.
• Legitimate interest (Art. 6(1)(f)): Essential site security, fraud prevention, and basic server-side logging necessary to operate the Site.

You may withdraw consent at any time without affecting the lawfulness of prior processing.

4. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our Site
• Improve and personalise user experience
• Understand and analyse how you use our Site (only with analytics consent)
• Serve relevant advertisements (only with advertising consent)
• Send newsletters and updates (only if you have subscribed)
• Detect and prevent fraud or abuse

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies. Non-essential cookies are only placed after you have given consent via our cookie banner. For full details please see our Cookie Policy.

6. Third-Party Services and Data Processors

Google Analytics

We use Google Analytics (Google LLC) to analyse Site traffic. Analytics are active by default and can be disabled via our cookie banner. IP addresses are anonymised before transmission. Data may be transferred to Google servers in the United States under Google's EU Standard Contractual Clauses.

Google Privacy Policy · Google Analytics opt-out

Google AdSense

We use Google AdSense (Google LLC) to display advertisements. Advertising cookies are only activated after you consent. Google may use cookies to serve ads based on your prior visits to this or other websites. Data may be transferred to Google servers in the United States under Google's EU Standard Contractual Clauses.

How Google uses advertising data · Opt out of personalised ads

YouTube Embeds

Some pages on our Site embed YouTube videos (YouTube LLC, a Google company). When a YouTube video loads, YouTube may set cookies on your device and collect data about your interaction, even if you do not play the video. This data may be used by Google for advertising purposes and is subject to Google's Privacy Policy. Embedded videos are loaded only where relevant content is present.

Google/YouTube Privacy Policy

Affiliate Programmes — Amazon Associates & Renogy

Some links on this Site are affiliate links. We participate in:

• Amazon Associates Programme — LENR Buyer Guide is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. When you click an Amazon affiliate link, Amazon may set cookies on your device to track the referral. Amazon's data practices are governed by the Amazon Privacy Notice.
• Renogy Affiliate Programme — We participate in the Renogy affiliate programme. Clicking a Renogy affiliate link may result in cookies being set by Renogy on your device to track the referral and any resulting purchase.

We earn a commission on qualifying purchases made through these links at no extra cost to you. Affiliate commissions do not influence our editorial content or product recommendations.

AWS (Amazon Web Services)

Our Site is hosted on AWS infrastructure (AWS Amplify) and newsletter subscriber data is stored in AWS S3 (Frankfurt, EU). AWS acts as a data processor under our instructions and is bound by the AWS Data Processing Addendum. Data stored in the EU region does not leave the EU under normal operation.

7. International Data Transfers

Google Analytics and Google AdSense may transfer data to the United States. These transfers are made under Google's EU Standard Contractual Clauses (SCCs), which provide appropriate safeguards for your personal data as required under GDPR Chapter V. Newsletter data and site infrastructure remain in the EU (Frankfurt).

8. Data Security

We implement appropriate technical and organisational security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure.

9. Your Data Rights

If you are located in the EEA, UK, or Switzerland, you have the following rights under GDPR:

• Access: Request a copy of your personal data we hold
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your personal data ("right to be forgotten")
• Restriction: Request that we limit how we use your data
• Objection: Object to processing based on legitimate interest
• Portability: Request your data in a structured, machine-readable format
• Withdraw consent: Withdraw any previously given consent at any time

To exercise any of these rights, contact us at privacy@lenrbuyerguide.com. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

10. Children's Privacy

Our Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

11. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy:

• Newsletter emails: Until you unsubscribe, after which they are deleted within 30 days
• Analytics data: As configured in Google Analytics (default: 14 months)
• Server logs: Up to 90 days for security purposes

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date above. Continued use of the Site after changes constitutes acceptance of the revised policy.

13. Contact

For any questions about this Privacy Policy or to exercise your data rights, contact us at: privacy@lenrbuyerguide.com